Oasis Nursery — Brand Style Guide
Oasis Nursery Brand Style Guide
Redlands
Version 1.0
Parchment Cream
#EDE8DC
Primary background
Sage
#7A8C6A
Primary green accent
Golden Grass
#C9A86C
Dividers & accents
Terracotta Clay
#B8684A
Primary CTA & highlights
Warm Near-Black
#2E2A24
Body text & dark fills
Sage — Transparency Values
100%
80%
60%
40%
20%
8%
Golden Grass — Transparency Values
100%
80%
60%
40%
20%
8%
Terracotta Clay — Transparency Values
100%
80%
60%
40%
20%
8%
Display / H1Cormorant Garamond
600 · 3.5rem
Rooted in the Western Slope
Heading / H2Cormorant Garamond
600 · 2.6rem
Beautiful Plants, Grown with Care
Section / H3Cormorant Garamond
600 · 1.9rem
Native & Xeric Specialists
Sub-heading / H4Cormorant Garamond
600 · 1.35rem
Delivered to Your Door
Italic AccentCormorant Garamond
400 italic · 1.4rem
nursery — design — delivery
EyebrowJost
500 · 0.72rem · UC · +0.18em
Western Slope Colorado
NavigationJost
500 · 0.8rem · UC · +0.1em
Shop   ·   About   ·   Contact
BodyJost
300 · 1rem · 1.85 leading
For over a decade, Oasis Nursery has been providing quality plants to the Western Slope of Colorado — grown with care, without chemicals, and delivered right to your door.
Body SmallJost
300 · 0.88rem · 1.75 leading
Open by appointment · April through November · Wholesale & retail welcome
Primary CTA
Shop Plants
Secondary
Our Story
Sage Filled
Learn More
Clay Outline
Get in Touch
Sage Outline
View Delivery
All buttons: Jost 500 · 0.8rem · uppercase · letter-spacing 0.1em · border-radius 4px · padding 14px 36px
Terracotta Border Box
We Deliver to You
Sage Border Box
Perennials · Shrubs · Trees
Gold Rule
10+ Years  ·  100% Organic  ·  April – November
Gold Divider
Tags — Terracotta
Delta Surface Creek Crawford North Fork Valley
Tags — Sage
Perennials Shrubs Trees Native Edible
Primary CTA

Shop Our Plants

Cream text on terracotta — used for primary buttons, callout boxes, and high-emphasis elements.

Cream #EDE8DC on Clay #B8684A
Default Page

Our Story

Dark text on parchment cream — the default reading experience across all pages. Comfortable and warm.

Dark #2E2A24 on Cream #EDE8DC
Dark Section

Rooted in the Mesa

Cream text on near-black — for footer, dark hero sections, or dramatic contrast moments.

Cream #EDE8DC on Dark #2E2A24
Cormorant Garamond
Used for all headings, display text, section labels, and decorative italic accents. Weights used: 400, 600. Available free via Google Fonts.
Jost
Used for body copy, navigation, buttons, eyebrows, and labels. Weights used: 300 (body), 500 (UI). Available free via Google Fonts.